CEO Builds Leadership Team: Transforming Payments to Power Growth for ISOs and ISVs

When Cindy Gamble O’Neill was named Chief Executive Officer of Choice Merchant Solutions late last year, she embraced the opportunity to transform the payments organization with the infusion of high-performance payments expertise and technology. Cindy is recognized as a transformational fintech leader and one of the bright stars in the payments industry. She has spent her career building highly effective businesses, products and teams, in addition to strong alliances with clients and strategic partners. She has earned a reputation for delivering innovative business strategies, establishing a customer-first culture and scaling expertly-built solutions that will power growth for ISOs, ISVs and businesses.

Since Cindy’s arrival, she has recruited highly experienced payments industry executives and technology experts to join the team and take payment processing solutions to the next level.

“When I joined the company, I was excited for the opportunity to make smart and impactful investments in our team and technology,” Gamble O’Neill said, “We know that we can reach the next level and beyond in the payments industry, based on a solid foundation of technology and support. Plus, we have an amazing group of people who are committed to our customers’ success and accountable for executing with excellence, expertise and enthusiasm.”

As a payment processing and financial technology company, Choice offers merchants a robust omnichannel payment experience. The company’s proprietary technology platform integrates seamlessly into software vendor technology stacks, enabling embedded payment monetization along with fraud management tools, analytics and comprehensive reporting for ISVs, ISOs and their merchants.

Modern, feature-rich payment processing technology, proprietary software and APIs enable ISOs and ISVs to offer their customers:

  • Suite of Solutions: The solutions roadmap is on track to deliver an enhanced suite of configurable and scalable bundles for industry-specific applications.
  • Simplicity: The user experience is undergoing a rigorous review, with significant investment in the people and technology that will simplify each step from boarding to reconciliation.
  • Speed: Removing friction at every step enables ISOs, ISVs and their customers to quickly realize the benefits of partnership.
  • Service: A customer-first approach with strong commitment to their success.
  • Stability: Additional testing protocols and controls to continuously optimize performance.

“Based on 20 years of experience leading top payments organizations, I can tell you with confidence that this company has the core strength and infusion of talent to continuously improve and innovate,” Cindy said. “We’re confident that our partners and customers will be impressed and excited about what’s coming next.”

“We’re making 2024 a transformational year.”

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Choice Merchant Solutions is now Vendara Payments.